About Pocobeauty Tucked in the heart of Chinatown, Pocobeauty is a serene haven where beauty meets balance.
We built Pocobeauty for women who deserve better.
A results-driven beauty studio located in the heart of Chinatown, Singapore where honest care, Korean innovation and visible transformation come together. Since 2016.
The PocoStoryBorn from passion. Grown by trust.
What started as a humble home studio in 2016 has grown into one of Singapore's most trusted boutique beauty destinations — and the journey has always been guided by one quiet obsession: results that speak for themselves.
Pocobeauty was founded by Jami Sim, a passionate lash artist who believed that beauty treatments should do more than feel nice. They should work. From her very first client, Jami built her practice on a foundation of precision, honesty and genuine care — refusing to hard sell, refusing to rush, and refusing to deliver anything less than real, visible transformation.
What began with lashes has grown into a full suite of results-driven services — from advanced K-beauty facials and clinical Korean skin treatments to 808 diode laser hair removal and luxury nail services. But the founding philosophy has never changed. Every client who walks through our doors deserves to feel heard, cared for, and genuinely transformed.
Today, Pocobeauty is home to hundreds of loyal clients who return not because of promotions or packages — but because they finally found a beauty studio they can trust.
The ExperienceMore than a treatment.
A self-care ritual.
The Pocobeauty experience begins long before you step through our doors. Nestled in the heart of Chinatown — minutes from Singapore's best matcha cafés, specialty coffee spots and pilates studios — we sit naturally within the rhythm of your wellness routine. Whether you're slipping away from the CBD for a midweek reset, or treating yourself to the self-care ritual you've been looking forward to all week, arriving at Pocobeauty feels less like an appointment and more like coming home.
Step inside and feel the pace of the outside world quietly fall away. From the moment you're welcomed in, everything here is designed with intention — the calming scent of our aroma blends, the unhurried consultation where we genuinely listen to your skin concerns and goals, the precision of every lash placement and every treatment touch. Time slows down here. And that's exactly the point.
Your treatment — whether it's a transformative facial, a perfectly personalised set of lashes, a clinical K Skin Treatment or a smooth diode laser session — is never rushed, never cookie-cutter, and never driven by anything other than your results. And when you leave? You'll feel it. Clearer skin, lighter eyes, a quiet confidence that lingers long after you walk back out into the world.
More than just your trusted beauty studio.
This is your reset.
Meet our Founder
With over eight years of hands-on experience in lash artistry and skin treatments, Jami Sim built Pocobeauty on a belief that the beauty industry could — and should — do better.
Trained in advanced Korean skin and lash techniques, Jami has spent years refining her craft, staying ahead of industry innovations and curating only the treatments and technologies she genuinely believes in.
Her approach is grounded in honest assessment, clinical precision and a deep understanding that every client's skin, eyes and goals are uniquely her own.
Under Jami's leadership, Pocobeauty has become known not for flashy promotions or hard-sell tactics — but for the quiet confidence of a team that delivers real, lasting results. A studio where clients don't just come back — they bring their friends.
"I built Pocobeauty because I believe every woman deserves to feel genuinely taken care of, not sold to."
Love, Jami
Our PhilosophyReset, Renew, Relax.
Every service follows our guiding principle — the 3Rs: Reset, Renew, Relax.
These three words aren't just a tagline — they are the intention behind every single thing we do at Pocobeauty.
Reset — We believe your skin, your lashes, and your confidence deserve a fresh start. Every treatment begins with an honest assessment of where you are right now — no assumptions, no shortcuts.
Renew — True beauty transformation takes the right technique, the right technology, and the right time. We use advanced Korean innovations to renew your skin from within — not just on the surface.
Relax — Beauty should never feel pressured. At Pocobeauty, you will never be rushed, never be hard sold, and never pushed into a treatment or package you don't need. Your comfort — physical and emotional — is always our priority.